Keeping running costs at their utmost minimum is one of the essential criteria that can decide whether a business or organisation will in-fact run profitable. This is a fundamental thing any business owner knows, whether they run a brick & mortar business or a company that’s web-based only.
Even a rather simple website can incur massive expenses over time when frequent outages or delays due to poor website maintenance will demand expensive servicing or ongoing fixes and tweaks, not to mention potentially lost clients due to technical issues that may occur on your website.
A typical example here would be how business owners develop a plan initially that may take into account the costs for establishing their presence of the web, including expenses such as for hosting, mandatory staff and so forth. At first glance, this calculation may just come out as financially viable profitable. Obviously, having a web site made and the required web hosting these days does not necessarily cost a fortune any more. Investment decisions may follow based on those initially calculated rather tolerable running costs.
Here is where an initially profitable seeming web business may quickly turn into a financial disaster: Because the business owner or entrepreneur failed to take eventualities along with costs resulting from them into account. Very often, the initial financial calculation is made based on a “in a perfect world” scenario that in the very real business world rarely ever persists, at least not over the long-term. In other words: Problems WILL at some point arise and it would be wise to be prepared for them.
Allow me to give an example, in particular when it comes to website maintenance and how it can save on your expenses. For virtually any web based business, and even more so for those sites with a high volume of traffic, every single minute of downtime will immediately translate into losses. For major corporates, 20 minutes downtime may well result into many millions lost. Obviously, this must be avoided when your commercial business depends on the reliable operation of your site.
I have come across several business owners, some of them in the real estate field and others who supply wordpress support for websites related to day trading who told me that they cut down on their running expenses by getting rid of their technical staff that previously performed regular checks and maintenance tasks for their web presences. I didn’t like this idea at all.
Those owners seemed not to realize the significance of those maintenance tasks, I assume they thought that their websites will keep running flawlessly on their own. I tried to reason with them and actually let them know that I don’t consider this as being a good solution, not when a business relies on flawless operation 24/7 such as in those two cases.
Low and behold, two weeks after the one owner dropped their staff and maintenance, they entered into a new partnership that was formed for promoting a very popular software product via their blog. What the business owner did not expect was that the traffic due to the demand for this particular product literally brought down his website. During the promotion time, the website could not be reached and not one single sale was made.
Had he not tried to save on his website maintenance he could’ve easily avoided this and would in all likelihood have banked significantly. I talked this particular scenario over with his former technical staff and they confirmed to me that this could’ve easily prevented. They would have known about the traffic to come in advance and would’ve been able to prepare the site adequately.
While this may not be a typical scenario that someone may think of when it comes to standard website maintenance, it does nevertheless illustrate nicely what all it can entail. The layman, and this includes the business owner that is occupied with other aspects within his/her company may simply not be aware of this. Prevention of such things happening certainly belongs to proper website maintenance as do other, more straight-forward things that’ll help the flawless operation of a website under all circumstances.
Before you think about cutting your expenses you must always take eventualities into account otherwise you run the risk to save on the wrong end. The costs for having dedicated staff that can regularly maintain your website to ensure peak performance at all times might be paling when compared to the losses possible by disregarding this as not relevant. This is in particular true for anyone in the financial industry.